Company governance
Decision Queue
One company-wide register for choices that need evidence, discussion and an accountable conclusion. Each item states the actual question, a recommended starting point, what evidence closes it and the source that created it.
Frame
Agree on the exact decision—not merely the surrounding topic.
Challenge
Review the recommendation, risks, alternatives and missing evidence.
Decide
Name the accountable decision-maker, decision and effective date.
Propagate
Update the source document, roadmap, owner and dependent work.
1 of 31 decisions shown
P2DR-020MarketingScheduled laterDefine the sub-$10,000 lead policy
Should small inquiries be declined, nurtured, routed to a separate Designer cohort or monetized through a lighter service?
MarketingScheduled later
Define the sub-$10,000 lead policy
Should small inquiries be declined, nurtured, routed to a separate Designer cohort or monetized through a lighter service?
Why this matters
The current lead concept focuses on $10,000–$80,000 opportunities, but the public brand may still attract smaller inquiries.
Recommended starting point
Capture and qualify them, but hold routing until a distinct service promise, Designer cohort and economics are proven.
Evidence required to close
Lead-volume sample, close-rate interviews and a lightweight service-margin model.
- Decision owner
- Marketing + Sales + Finance
- Required timing
- After the initial lead program proves conversion
- Source
- Matchmaking & Offers →
Closure standard
A discussion is not a decision until the source changes.
01Decision and rationale recorded02Named accountable owner03Effective date and review date04Source document updated05Roadmap or budget impact applied06Affected people notified07Evidence or assumptions attached08Superseded choice preserved