Company governance
Decision Queue
One company-wide register for choices that need evidence, discussion and an accountable conclusion. Each item states the actual question, a recommended starting point, what evidence closes it and the source that created it.
Frame
Agree on the exact decision—not merely the surrounding topic.
Challenge
Review the recommendation, risks, alternatives and missing evidence.
Decide
Name the accountable decision-maker, decision and effective date.
Propagate
Update the source document, roadmap, owner and dependent work.
1 of 31 decisions shown
P0DR-018MarketingReady to discussLock the public positioning
What single promise should lead the website and Designer outreach?
MarketingReady to discuss
Lock the public positioning
What single promise should lead the website and Designer outreach?
Why this matters
The business is simultaneously a permanent home record, free operating system, exclusive Provider network, lead marketplace and future studio concept. Listing everything equally weakens the first impression.
Recommended starting point
Lead with “Every professionally designed home deserves to be remembered.” Explain that one active Project becomes a permanent Registry, then prove the value through Designer-first operations and Provider coordination—not generic CRM, marketplace or AI language.
Evidence required to close
One approved message hierarchy tested in ten Designer conversations.
- Decision owner
- Founder + Brand + Marketing
- Required timing
- Before the next public website revision
- Source
- Business Plan 4.0 →
Closure standard
A discussion is not a decision until the source changes.
01Decision and rationale recorded02Named accountable owner03Effective date and review date04Source document updated05Roadmap or budget impact applied06Affected people notified07Evidence or assumptions attached08Superseded choice preserved