Company governance
Decision Queue
One company-wide register for choices that need evidence, discussion and an accountable conclusion. Each item states the actual question, a recommended starting point, what evidence closes it and the source that created it.
Frame
Agree on the exact decision—not merely the surrounding topic.
Challenge
Review the recommendation, risks, alternatives and missing evidence.
Decide
Name the accountable decision-maker, decision and effective date.
Propagate
Update the source document, roadmap, owner and dependent work.
3 of 31 decisions shown
P0DR-018MarketingReady to discussLock the public positioning
What single promise should lead the website and Designer outreach?
MarketingReady to discuss
Lock the public positioning
What single promise should lead the website and Designer outreach?
Why this matters
The business is simultaneously a permanent home record, free operating system, exclusive Provider network, lead marketplace and future studio concept. Listing everything equally weakens the first impression.
Recommended starting point
Lead with “Every professionally designed home deserves to be remembered.” Explain that one active Project becomes a permanent Registry, then prove the value through Designer-first operations and Provider coordination—not generic CRM, marketplace or AI language.
Evidence required to close
One approved message hierarchy tested in ten Designer conversations.
- Decision owner
- Founder + Brand + Marketing
- Required timing
- Before the next public website revision
- Source
- Business Plan 4.0 →
P1DR-019MarketingDecision recordedOrganic acquisition and referral model
How should the Registry acquire its first Designers and Providers before spending on paid growth?
MarketingDecision recorded
Organic acquisition and referral model
How should the Registry acquire its first Designers and Providers before spending on paid growth?
Why this matters
The free product can propagate through real Projects: Designers join through personal outreach, import a live Project and invite the Providers already involved. Paid acquisition would hide whether this loop creates genuine activation and retention.
Recommended starting point
Run a near-zero-cost Designer-first plan led by personalized LinkedIn and Instagram outreach, warm introductions and earned referrals. Designers become the primary Provider acquisition channel. Gate paid experiments until two cohorts prove Project activation, Provider invitation and eight-week retention.
Evidence required to close
Organic Go-to-Market & Referral Growth Plan with a 90-day scorecard, channel cadence, activation definitions and paid-spend gates.
- Decision owner
- Founder + Marketing + Designer Success
- Required timing
- Effective immediately for founding cohort recruitment
P2DR-020MarketingScheduled laterDefine the sub-$10,000 lead policy
Should small inquiries be declined, nurtured, routed to a separate Designer cohort or monetized through a lighter service?
MarketingScheduled later
Define the sub-$10,000 lead policy
Should small inquiries be declined, nurtured, routed to a separate Designer cohort or monetized through a lighter service?
Why this matters
The current lead concept focuses on $10,000–$80,000 opportunities, but the public brand may still attract smaller inquiries.
Recommended starting point
Capture and qualify them, but hold routing until a distinct service promise, Designer cohort and economics are proven.
Evidence required to close
Lead-volume sample, close-rate interviews and a lightweight service-margin model.
- Decision owner
- Marketing + Sales + Finance
- Required timing
- After the initial lead program proves conversion
- Source
- Matchmaking & Offers →
Closure standard
A discussion is not a decision until the source changes.
01Decision and rationale recorded02Named accountable owner03Effective date and review date04Source document updated05Roadmap or budget impact applied06Affected people notified07Evidence or assumptions attached08Superseded choice preserved